Skincare enhances your beauty.
Everyday skincare gives you the opportunity to look within and so increase self awareness of your true essence. At its root, the ritual of loving and caring for yourself is the simple act of cleansing and nourishing your skin.

MDNA SKIN views skincare as a discipline that illuminates the path to beauty inside and out. By fusing the finest natural ingredients with cutting-edge science, our skincare releases the key to unlocking your latent potential to be the best, the most luminous version of yourself.

An iconic presence on the world stage, Madonna views all things with an artist’s eye for excellence. Joining hands with MTG, a recognized pioneer in the Japanese beauty care industry, she has inspired a unique and innovative line of skincare products that harness the natural resources of Montecatini, an Italian wellness resort town long renowned for its healing thermal waters and mineralized clay. These three forces joined hands to launch MDNA SKIN first skincare collection in 2014.

In 2016, MDNA SKIN added beauty products for daily use to its collection, thereby expanding the scope of its skincare philosophy to include the everyday needs of the skin. By virtue of our signature technology, MDNA SKIN’s updated lineup brings the full benefits of the mineral-rich ingredients of Montecatini Terme to your daily skin regime.

MDNA SKIN challenges the boundaries of beauty care driven by the spirit of innovation and a vision for a world where a bolder kind of beauty is celebrated. In the next eight entries, we share with you the philosophy that guides our approach.