The simplicity of our skincare process is born of innovation in response to the great beauty challenges that MDNA SKIN has confronted.

Madonna, a global beauty icon with a passion for esthetic treatments, guides the brand with the sensibility of an artist.
Montecatini Terme, a town historically renowned for the healing powers of its natural resources, provides the ingredients.
MTG, a company with a deep understanding of how to fuse technology and beauty care, underpins the brand with scientific knowledge.

Harnessing the power of nature with leading-edge science and technology to release intrinsic beauty.

This philosophy of MDNA SKIN combined with the three M's (Madonna, Montecatini, and MTG) each bringing their own unique expertise, has yielded a skincare line focused on delivering results from vital yet simple regimens.

Each challenge MDNA SKIN takes up is a seed for the further evolution of the brand in its quest to inspire individuals to connect with their true essence and thereby release their intrinsic beauty.