THE STORY | MDNA SKIN

Vol.5
A Synthesis of Aesthetics, Natural Blessings and Technology

2016.07.15 FRI

Beauty is timeless. Throughout history, people have wished to lead a life filled with beauty in all of its numerous forms. Since the day of its conception, MDNA SKIN has been determined to grant this wish through skincare. This passion to serve the seekers of beauty echoed in the hearts of global partners destined to find each other, and together they embarked on a mission.

Madonna, a global icon, lives by a philosophy of continuous self-improvement and refined aesthetics. Her philosophy resonated deeply with that of MTG, a pioneer in the Japanese beauty care industry with extensive experience in skincare and technology. Together they created the fundamentals of a skincare brand.

Montecatini Terme, an Italian town copiously blessed with nature’s gifts, also joined this mission. Celebrated since the Ancient Roman times for its rejuvenating thermal spring waters and mineral rich land, Montecatini Terme is now the center of research and application of medical hydrology.

MDNA SKIN: Guided by Madonna, Enriched by Montecatini and Conceived by MTG.

Chrome Clay Mask, a signature product of the MDNA SKIN brand, is an effective blend of Montecatini clay that is packed with natural active ingredients and our technological breakthroughs in floss and magnetic coating. The clay particles of the Chrome Clay Mask envelop old skin cells and any excess sebum. When passed over the skin, the magnetic head of the Skin Rejuvenator attracts and pulls away the clay particles and the enveloped impurities. The skin is left dewy with a layer of negatively charged serum, which is then absorbed with the support of the Skin Rejuvenator’s infusion head.

The texture of the clay is immediately refreshing on the skin. The accompanying delicate scent of lavender uplifts the spirits. The Chrome Clay Mask is in every way the embodiment of Madonna’s aesthetics, and her artist’s eye for detail.